Chip and Dan Heath, authors of Made to Stick wrote, “We wrote this book to help you make your ideas stick. By “stick”, we mean that your ideas are understood and remembered, and have a lasting impact-they change your audience’s opinions or behavior.” These two authors did just that; they made their points “stick” and they did so from the very beginning. Even though we were only required to read the introduction, I did read on. The points they continued to bring up were very interesting and entertaining and I enjoyed reading this book.
Aside from the opening story of the Kidney Heist (which I had never heard and was very “drawn in” while reading the passage), the authors of this book did a superior job of bringing in real examples to demonstrate their points of interest. The highly unhealthy movie popcorn, the army strategies, Halloween incident, they were prime examples that sparked emotion and unexpectedness as well as concrete images and details. These are four of the six key principals that make up for successful ideas.
Something else I admire about the book is the fact that the concepts discussed were not just geared towards educators. They are concepts that can relate to everything we do in life. For example, as a parent, I will most likely participate in a PTA, school board position or 4-H leader. The concepts would apply to any of these positions. Business managers, CEO’s and politicians can all utilized these ideas. I plan on discussing the concepts in my classes prior to my students giving their term presentations (yes math students have to present and write in my class! =) I think these are some truly great ideas that make sense. It may be a little easier to say than do, but I am going to try and be more conscientious of how I am implementing these strategies into my everyday teaching.
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